Market Insights That Drive Better Decisions

We empower fast-moving CPG companies with unparalleled marketplace visibility while driving in-store conversion through data-led insights, agile merchandising, and dedicated, unified teams that treat every customer interaction with the care and trust of a friend.

About

Market Recon Creates Action. Action Creations Conversions.

Market Recon is Canada’s premier shopper marketing and education company. We help brands convert and build loyal consumers during the in-store purchase process. We dig deep into your world to uncover the truth about how your brands are performing and how the stores they sit in operate. We report back in real-time so you know what we know as it’s happening and can put plans in place to improve it, change it, acknowledge it, or reward it.

Our programs go a step beyond and provide valuable insights for your business and your partners. Imagine, if you could get more accurate and actionable results even faster!

Find out how Market Recon’s service can elevate your business exponentially.

Services

End-to-end services designed to drive in-market performance.

Looking for a flexible, results-driven partner to support your retail execution and brand growth? Market Recon offers a full suite of on-site sales and marketing services—from field representation and merchandising to audits, promotions, and reporting. Our experienced team integrates seamlessly with your brand to ensure consistent execution, real-time insights, and measurable results at every touchpoint.

Human-Driven. Tech Powered

We act as an extension of your team, delivering consistent retail presence, supporting merchandising and promotional execution, and ensuring your brand performs as intended across the trade.

Retail Excellence

Our field agents have been fitted through our rigorous seven-stage recruitment, training, and certification program. Our agents input information live into their Market Recon app on-site within 24 hours of receiving project instructions.

To ensure data integrity, our agents are geotagged using the GPS on their smartphone, so we know who is mystery shopping at what location, when, and for how long.

Brand Audits

Gain a clear, objective view of how your brand shows up in the real world. Our brand audits evaluate in-store presence, merchandising execution, promotional compliance, competitive positioning, and overall customer experience.

We deliver structured insights supported by photo documentation and detailed reporting, so you can quickly identify gaps, protect brand standards, and uncover opportunities for growth.

Turn visibility into action — and insight into measurable performance.

Trade Coverage

Is your company looking to outsource your on-premise sales and marketing team? At Market Recon, we can build and execute a field representative based sales and marketing program. Let us help you lower costs and increase your volume, share and profits.

Hear What Our Clients Are Saying

Great experience on my envolvement, with market Recon. Honest, great company.

-Michael Bulcock

I’ve loved working with Market Recon, everyone I’ve dealt with there have been great! Highly recommended!

-M.B

Matt & Jay are phenomenal people! Justin takes good care of the place felt like a first class arts museum as you walk in.

- Kennard Kantono

Great company! Have had nothing but a good experience with the secret shopper program. Would do again and recommend.

- Emily Martin del Campo

My experience with Market Recon has been completely amazing. 10/10 would recommend

- Tyler

Connect with our team.

You won’t get lost in a queue. Real people, real responses.